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Discover the latest strategies and trends from our industry-savvy team.
INSTA-SEPTEMBER: See Our Campaign Successes
Social Successes - All About the Gram (Instagram) A picture is worth a thousand words, or maybe even a thousand likes. Instagram is an ideal social channel for beautiful imagery that embodies your brand or business. It's a personal favorite at FSC, and we've seen...
Community Managing 101: Do You Know the Basics?
Sprout Social defines a Community Manager as being “responsible for advocating the brand on social networks. They create their own social persona and actively go out within the online community to connect with potential customers and advocate the brand.” In other...
Not Just Facebook: How to Promote an Event for Smashing Success
There is no denying the power of social media, but not all social media is powerful. There are many facets to consider to achieve the desired results. Let’s take a look at event promotion specifically, where attendance is key. How do you make sure your event is a...
Facebook’s Most Unused Secret Weapon
There are still some people out there using Facebook groups rather than setting up a business page. For organizations with a small budget and the goal to grow and inform, shifting your approach can make a big difference. A few months ago, I had a chat with a pastor of...
So You Think You’re Ready for Instagram Ads? 7 Things to Know
In a time when paid social advertising is receiving an increasing slice of marketing budgets, it’s no wonder that Instagram advertising has been so highly anticipated. For 18 months, savvy marketers have waited for a conclusion from Instagram’s careful testing with...
FSC’s Campaign Successes | August 2015
FSC Successes: End of Summer SuccessesSummer may be winding down, but seasonal successes are still going strong at FSC. We’ve been busy with all sorts of wins for our clients, including a blog series with famed author Chris Rose, a 103% increase in revenue for...
5 Things Your Graphic Designer Wishes You Would Say
Want to make your graphic designer happy? It's as easy as telling them these 5 things:1. “I’d like to see a, b, and c…” It’s important to be invested from the beginning and know and communicate your goals and objectives before the design process begins. There is...
The Great Create: Free Web Tools for Content Creation and Inspiration
The Internet. It’s not just cat videos and memes. OK, it’s mostly cat videos and memes, but it’s also the world’s greatest resource for creatives. I could spend hours scouring the Internet for the latest and greatest tools for the imaginative maker, but that would...
FSC’s Campaign Successes | July 2015
FSC Successes: Christmas in JulyOur Yule was cool, but our summer has proved red hot. Christmas came early (in July, to be exact) with record-breaking campaign successes on behalf of our clients. Just what was in our stockings? More than 250 transactions for a Skip...
Digital Marketing Tracking Made Easy: Google Tag Manager
At this point, I am sure many of you have heard about Google Tag Manager, but do you know exactly what it is or what it is fully capable of? Odds are, no. The truth is that very few people actually understand the plethora of opportunities that Google Tag Manager has...
Google Analytics for Hotel Website & Marketing Performance
There are many ways that a hotelier can measure the performance of their website and marketing efforts, but very few are as effective as Google Analytics… and it’s free. With a little bit of developer time and possibly an email or two to the company that handles your...
The Science Behind the Regram
What is a regram? If you haven’t heard of a regram, it’s the practice of sharing another user’s photo on Instagram. Why is this important? For brands, regramming shows that you are connected with your audience. Although regramming is important, it should still involve...