Grow your audience and attract new students with cost-effective, seamlessly-implemented strategies.
In our 10+ years as an agency, FSC Interactive has worked with esteemed universities to streamline their digital marketing efforts. We know what it takes for institutions to succeed.
With a data-driven approach, we create innovative strategies that prioritize your sales goals and reach your audience where it counts.
From in-depth keyword research to launching integrated campaigns, our team specializes in turning qualified audiences into quality leads. And we never stop optimizing to ensure our tactics achieve the best results.
Case Study: Loyola University
FSC Interactive worked with Loyola University for 7 years.
We ran enrollment campaigns for the University’s undergraduate programs on Google, Yahoo, Bing, Facebook, and Instagram. We also ran enrollment campaigns for the School of Nursing’s online program.
Case Study: University of Missouri Kansas City
FSC Interactive has worked with UMKC for over 4 years.
We run enrollment campaigns for Masters programs within the Bloch School of Business and for Advanced Nursing programs within the School of Nursing. Our campaigns span Google, Yahoo, and Bing, LinkedIn, Facebook, Instagram, and YouTube.
In 2018, we won Best Paid Search and Paid Social Enterprise Campaign from the Search Engine Land ‘Landy Awards’ for our work on UMKC School of Nursing and the amazing cost per student we were able to achieve with our efforts.
Case Study: Tulane University
In the fall of 2019 we ran an enrollment campaign via LinkedIn and Google for the School of Public Health and Tropical Studies, targeting the Masters of Public Health and Masters of Health Administration programs.
Our goal was to increase enrollment specifically within those degrees for Tulane.
Our campaign concluded on March 31st, 2020 with a total of 444 leads at a cost of $128/lead, far below our normal $250/lead results.
The process starts with research and analysis of your existing advertising and competitors. We use this information to develop a funnel-based ad strategy that meets your goals.
Our content producers develop compelling ad creative that resonates with your target audience. Using short form video, photography, and graphic design we tell your brand’s story through unique ads. Once your ad is live, our digital strategists diligently work to optimize and test to increase your campaign results.
Monthly you connect with FSC to review the results of your ad campaigns. We discuss your future plans and coordinate ad creative with upcoming marketing goals.