Consumer Packaged Goods

It’s all about consumer connection. We’ll help you build brand awareness by reaching the right target, every time.

In our 10 years as an agency, we’ve worked with the following consumer-packaged goods (CPG) brands: Swerve Sweetener, Sazerac Rye Whiskey, Pralines and Cream Liqueur, Peychaud’s Aperitivo, Zatarain’s, Skin Resource MD, and NOLA Brewing.

The ever-changing online landscape requires CPG brands to evolve to meet the needs of potential buyers. We recognize the importance of capturing an audience’s attention quickly and cultivating a deep brand affinity for years to come.

Our Expertise:

Pay-per-click
Keyword optimization
In-depth analytics and tracking
Behavioral and In-market targeting
Cross-platform and cross-device marketing

Case Study: Sazerac Rye Whiskey

FSC Interactive developed a paid and organic strategy for Sazerac Rye Whiskey that included Influencer support.

We worked with Sazerac to build out an engaging campaign targeting men, specifically. Our goals were to keep the brand top of mind and increase sales across the country via branded advertising to new and emerging audiences.

Case Study: Pralines and Cream Liqueur

The Sazerac Company came to us when they decided to launch Pralines and Cream to help them create a brand voice on social media.

We were tasked with building out the brand persona and from there building out brand awareness. We used a mix of organic, paid and Influencer support to grow the channels from scratch.

Case Study: Zatarain’s

Zatarain’s, a household name, was ready to create and build out their social presence when they hired FSC Interactive to create and manage their social accounts.

We built their channels from the ground up, creating a community of brand advocates and loyalists online. Through diligent community management, we created magical, viral moments for the brand.

Funnel-based Strategy

The process starts with research and analysis of your existing advertising and competitors. We use this information to develop a funnel-based ad strategy that meets your goals.

Ad Creative

Our content producers develop compelling ad creative that resonates with your target audience. Using short form video, photography, and graphic design we tell your brand’s story through unique ads. Once your ad is live, our digital strategists diligently work to optimize and test to increase your campaign results.

Reporting

Monthly you connect with FSC to review the results of your ad campaigns. We discuss your future plans and coordinate ad creative with upcoming marketing goals.